International Journal of Business & Management Science

PRINT: ISSN 1837-6614; ONLINE: ISSN 1985-692X

A 21 Century Journal of Business and Management Science



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Volume 10 Number 1, 2020

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The Impact of Design Thinking on Innovative Behaviors, With the Mediating Effect of Knowledge Sharing (Mohamad Hisyam Selamat, Yanyu Zhang)

This study investigate the impact of the design thinking (communication design, and create synergies) on the employees’ innovative behaviors, with the mediating effect of knowledge sharing. This study uses cross-sectional survey to verify the theoretical framework. The survey data used in this empirical study were collected from 432 employees engaged in design work (that is, designers working in graphic design company in Shanxi province of China were the main research objects). Multiple regressions were used to analyze the hypotheses. The findings showed that the effect of communication design on employees’ innovative behaviors was high. On the other hand, the effect of communication design on knowledge sharing was also high. Meanwhile, knowledge sharing as an intermediary variable affects the relationship between communication design and employees' innovative behaviors was substantiated in the practical setting.



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